Axegem vs Profound
Which GEO platform fits your business? An honest, side-by-side breakdown of pricing, features, and the segments each one actually serves best.
- Axegem uses a credits model — no subscription, no monthly fee. Buy a pack from €25 and pay only when GEO audits or fixes run. Self-serve, built natively for Shopify, auto-fix in your store, and AI revenue attribution included on every pack.
- Profound starts at custom enterprise pricing (reportedly $2,000+/month), is sales-led, and is built for Fortune 500 marketing teams managing brand visibility across many channels and panels.
- If you're a Shopify merchant under $50M GMV, Axegem is built for you. If you're a F500 brand with a dedicated AEO team and need broad panel data, Profound is the right tier.
When you should pick Profound
- You're a Fortune 500 brand or large enterprise with a dedicated marketing analytics team
- You need broad prompt-volume panel data across many AI engines (10+)
- You have SOC 2 Type II and HIPAA procurement requirements
- You have budget for a sales-led implementation and an annual contract above $20K
- Your marketing team already has Lily Ray-tier AEO consultants on retainer and just needs the data layer
- Customers Profound publicly names on its own site include Target, Walmart, Ramp, MongoDB, Figma, Charlotte Tilbury, and US Bank
When you should pick Axegem
- You run a Shopify store between $500K and $50M GMV
- You want to treat AI as an active customer acquisition channel — not just monitor your mention count
- You want to be running scans within 10 minutes of clicking install, not waiting for a sales call
- You want fixes that auto-push to your Shopify product descriptions, not just dashboards that show you "you're invisible"
- You want to see specific Shopify orders attributed back to specific AI assistants (via AI-only promo codes and tagged links)
- You want to pay per GEO audit and per fix — not a flat monthly fee whether you use the platform or not. Packs start from €25 with free credits to get started.
Feature breakdown.
| Axegem | Profound | |
|---|---|---|
| Pricing model | €25 one-time credits, self-serve | Custom enterprise (reportedly $2,000+/month) |
| Onboarding time | <10 minutes (Shopify OAuth or meta tag) | Sales call → demo → contract → implementation |
| Built for Shopify | Native integration with Shopify Admin API | Generic — Shopify not first-class |
| Auto-fix in your store | One-click push to Shopify product descriptions | Manual export, you implement |
| AI engines tracked | 5 (ChatGPT, Claude, Perplexity, Gemini; Google AI Overviews rolling out) | 10+ |
| Prompt-volume panel data | Verified, scored queries per your catalog | Broad panel data across many sectors |
| Share-of-voice tracking | Per-engine, per-query, daily | Yes |
| Hallucination detection + fix | Detection + auto-generated corrections | Detection only |
| Verified post-fix lift | Auto re-scan 24h after fix, verified delta | No |
| AI revenue attribution | AI-only promo codes + UTM tracking | No |
| AI experience pages | Hosted, machine-readable, ClaimReview JSON-LD | No |
| MCP server for Claude Desktop | Yes | No |
| Self-serve trial | 1,000 free credits at signup, no card, no sales call | Demo-gated |
Pricing
Axegem uses a credits model with no subscription. Three one-time credit packs: Starter (€25 → 3,000 credits), Growth (€75 → 10,000 credits), Scale (€199 → 30,000 credits). Credits never expire and are spent only when work is done — a five-engine GEO audit costs 30 credits (~€0.25), a fix costs 50 credits (~€0.42). Idle months cost nothing. All features — AI revenue attribution, Shopping Readiness, bot analytics, MCP server — are included on every pack with no feature gates.
Profound previously offered Lite plans at $99–$399/month; in early 2026 those tiers were removed, and the public pricing page now reads “currently available through customized enterprise pricing.” Per public press reports, Profound raised a $96M Series C at a reported $1B valuation in February 2026 — the company is heavily focused on enterprise expansion. If you're a sub-$50M Shopify brand, you're not their target customer.
If you're moving from Profound to Axegem
We support data import for share-of-voice baselines and competitor lists. Join the waitlist at axegem.com and we'll reach out when your free GEO audit is ready — early sign-ups get free credits included with no commitment.
Join the waitlist.
Join the waitlistComparison reflects publicly available information about Profound as of July 2026. Profound is a registered trademark of its respective owner. We update this page when material product or pricing changes are announced.